Engaging visitors at the museum
The brief
Leeds Dock has undergone exciting regeneration bringing many visitors and residents back to the area. We worked closely with Leeds Dock, Allied London and The Royal Armouries to create a giant Snakes & Ladders board (with a medieval twist) on the plaza outside the Armouries.
"The Royal Armouries is the United Kingdom’s national museum of arms and armour, and one of the most important museums of its type in the world”.
Art Direction: Allied London
Illustration & Design: Buttercrumble
The build
The illustrations were printed on vinyl and then arranged on the plaza measuring over 20m wide.
Interactive elements
We added extra touches of interactivity to make the game even more engaging. This includes a range of fun facts for knights and knightesses to ponder along the way and a castle that can be coloured in using chalks.
