Deserted, disconnected and discontent. Consumers are facing these feelings in their everyday lives, and it's no wonder! Technology has taken over and we're losing the human-element in our interactions. Let's combat this with the power of positivity and engagement. Remember, actions speak louder than words.
Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.
We are story-tellers. Stories help you make friends, build your identity and form your life. That’s why we were so excited to meet Tom! Tom started his copywriting business, TOMWROTEIT, in Birmingham. He helps brands in a wide range of sectors to inform, educate and entertain their audiences with bespoke written content. Tom gets to know each of his clients, before choosing the perfect writing tone and style for them.