When we first started out, we found it embarrassing to share our business' name. Can you believe it? Hindsight is a beautiful thing and we now realise that its seemingly random nature is great for making it memorable. As well as being sweet, it's sticky too. For a business name to be successful, it needs to stick in your audience's mind. If your customers can't remember what you're called, how do you expect them to call you?
At the 2018 FSB Awards for Yorkshire & Humberside, we were thrilled to take home a trophy for the region's Micro Business of the Year. As a micro business, we appreciate the trials and tribulations that come with running one! It is these challenges that make receiving support and recognition from our peers so special.
Is your business playful or serious? Cutting-edge or traditional? If you've not considered its personality, then you could be sending out mixed-messages!
Personality makes a company feel more human. By personifying your business, decision-making becomes natural. You know in your heart what will be "on-brand".
When you think of branding, you think of logo design, colour scheme and typography. Right?
Although these are key elements, there is SO much more to branding than the visuals! It's about knowing clearly in your mind who you are as a business. Logo design, colour scheme and typography are actually elements of corporate identity. Trust us, it's easy to get identity and branding confused!
2017 is the year we took a huge leap of faith in order to make our dreams a reality.
Our entire childhood is a montage of getting stuck in, being creative, and making up elaborate stories together. Then in 2011, whilst studying at Sixth Form, we penned the name Buttercrumble. We shared our creations as Buttercrumble for fun and feedback before studying at the University of Leeds. This is where we had our Eureka moment! We could do what we love and support others whilst creating a living for ourselves.
We were brought up in a small seaside town where we had no business network and no investment so we had to start at the very beginning. It was the support of our university, family and previous employers that allowed us to launch Buttercrumble. They made it happen but it's the wonderful people we met this year who helped us sustain and grow.
Here's how we made it - one year in business - our year in review.