This Film craft visual narratives using a harmonious mix of expertise, imagination and authenticity. They believe in the magic of visual storytelling for all businesses regardless of shape or size. Everyone is searching for that unique, personal touch in a fast-paced, corporate world. This Film delivers that.


Buttercrumble rebranded This Film (formally VWP Films) in order to realign the company with their true values and attract the right audience. We fulfilled this need through creating the brand's mission, essence, profile, thesaurus, mood board, colour scheme, typography, iconography and patterns.


This Film has a lively and warm logo design with a modern edge and clear communication. The shapes are both depictions of the brand’s initials and of eyes. This is to reflect the creative and visionary nature of This Film. The logo comes in all brand colours to ensure it's flexible across all backgrounds and spaces.

We created an animated version of This Film's logo which can be utilised for film and social media.This ident is an essential part of This Film's visual identity as they specialise in video production, film production and TV Adverts.


White is used generously across all the brand materials to create a modern and efficient appearance. Pops of vibrant yellow and confident blue are used to add warmth and reassure customers of a fun but professional service.


this film tells a story.


Clean, sophisticated and legible typefaces have been used to create a professional and efficient image. This appeals to the corporate audience. The rounded shape of the header type and use of lowercase brings a touch of warmth to the brand and reflects the friendly, helpful service.

Patterns are a great way to add texture and visual interest. These can be utilised across media such as the website and marketing collateral. The brand’s patterns are exciting and contemporary with a mid-century twist. Colours are harmonious to the brand’s colour scheme to keep consistency.


Iconography can be used to highlight This Film’s key messages and services. They are a great device to add interest and create hierarchy. The iconography fits beautifully with the brandmark icons and can be translated into all brand colours.

I was really impressed right from the beginning with the terms of work and the communications. The speed and varying options were fab. I really really loved defining my brand discovery - very helpful to me in many ways.
— Katie Greenhalf, This Film