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Kids grow up so fast… And so does the toy industry! Brands are challenged to keep up with families’ evolving needs and one trend has risen above all others – the undeniable importance of digital games. Today’s children are so-called “digital natives” and an upbringing without technology is no longer an option.

Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023. 

Traditional retail has faced a barrage of challenges from the expansion of e-commerce to COVID-19. Now, in 2022, retail is preparing for the onslaught of a recession. Business consultants, like Deloitte, have been monitoring the decline and report an ongoing downturn since 2008. So, what’s next for the high-street?

Earlier this year, Buttercrumble was delighted to be commissioned by Morley Arts Festival. We partnered to create a visual identity they could be truly proud of. The local people of Morley loved it too! Here’s how we got on with the project…

The benefits of engaging with arts and culture are clear — it can lead to a happier life, full of self-expression. As specialists within the cultural sector, how can you communicate this to the public? Another run-of-the-mill exhibition may not always capture your audience’s imagination.

Here is how your brand can adapt and succeed in the coming years, amongst the fallout of COVID-19 and economic downturn. Below, we share several key trends for 2021-22. From digital to physical realms, there is huge scope for brands. Better days are ahead.