The world is our oyster and Buttercrumble is proud to be recognised as a leading international talent. Now, as FSB's International Business of the Year finalists, we are due to build on our "special relationship" with our US-based partners.

Every organisation reaches a point where growth becomes an important focus. However, deciding on the next steps can be difficult, as there are different ways to grow a business. We’re going to show you (with tried-and-tested knowledge) how branding can be a huge asset to you, and how it can instigate growth!

We all want to inspire and motivate our audience! How can you expect to achieve this if your brand feels stale? We know you don't want to be yesterday's news. You're a mover and shaker.

In order to stop your brand looking stale, the identity should actively develop over time. It should convey the business' future aspirations as well as its core values. It shouldn't become complacent with current situations. Instead, it should challenge what exists and be open-minded to change. This creates a dynamic and forward-thinking brand. 

When we first started out, we found it embarrassing to share our business' name. Can you believe it? Hindsight is a beautiful thing and we now realise that its seemingly random nature is great for making it memorable. As well as being sweet, it's sticky too. For a business name to be successful, it needs to stick in your audience's mind. If your customers can't remember what you're called, how do you expect them to call you?

Happy new year from us at Buttercrumble! We wish you lots of good fortune for the year ahead (it's going to be a good one).

We believe that a new year means a new you and that transformation can be made through your branding. Here are our top tips for getting it right...