Trend forecasting
Our trend forecasting services help young-at-heart brands stay relevant in an ever-changing commercial landscape. You’re sure to stay ahead of the curve.
We achieve this by taking cultural temperature checks and placing your audience's needs and wants at the heart of what you do. ♥
What is colour and design trend analysis?
Trend forecasting and analysis are imperative for the survival of any business. It’s about checking in with your audience and anticipating their needs. You must exceed expectations in the now and future to avoid falling by the wayside. By conducting research, you can predict consumer tastes and be a leader of change — a true innovator.
Who needs this?
Trend analysis is imperative for small business owners, product developers, brand managers, buyers and anyone who wants to maintain a competitive edge. We have valuable experience partnering with a range of industries including fashion, babies and kids, greetings and gifts, and homeware.
How do we do it?
“That’s so last year!” These are words no brand wants to hear. Those that innovate, lead. Don’t be swept aside and surrender to competitors. Instead, let’s soothe your anxieties and solve problems.
01.
We travel the globe searching for design ideas and spotting emerging trends from top designers, cultural institutes and boutiques. We then back this up with research and factual evidence based on history. Yes — history really does repeat itself.
02.
We make educated and well-informed predictions, so we can plan for the future, and you can gain certainty. We highlight key opportunities for brands in our seasonal trend reports.
03.
Need laser-focused support? When you partner with a creative consultant (like us) you receive curated, bespoke research that truly matters to you and your organisations. Let’s arrange a creative chat!
Why listen to us?
Research should be tailored and specific.
We understand everyone has unique needs, which is why we provide research-based solutions, specific to our client’s organisation. We always go above-and-beyond by providing information you can’t find through Google. We take a cultural temperature check through our humanist approach. We look at real stories and lived experiences.
We’re a specialist team.
We live and breathe family-focused brands, our passion and experience in the area makes us the best choice for community-sensitive organisations. We’re experts — not generalists, and there’s strength in this.
Being designers first and foremost, our eye for detail and our understanding of the process. We are resourceful and can present the most creative solutions to set you apart from your competition. You can create the future.
We work with world-class commercial brands
Our experience working with top consumer brands has given us the essential commercial mindset. Our client base includes leading organisations like Anthropologie, Mamas & Papas, and John Lewis. We’ve seen commercial success first-hand.
Why do brands need to forecast?
Creativity is your top asset in the Digital Age.
Robots aren’t quite taking over (yet). However, technology is changing the way we live. The World Wide Web has made it easier for brands to complete surface-level research. Beat the copy cats through thoughtful investigation!
Boost commercial success.
Product development is expensive. You may have to create multiple physical prototypes and test-runs to realise they are a flop. Let’s reduce the risk of failure through trend research. We’ll boost commercial success.
Research reduces risk.
Fail to prepare, and prepare to fail! When you take time to research, you optimise your opportunity for success. We can equip you with all the creative know-how you'll need to ensure the right people stop and take notice.
Save time and make sustainable choices
Curation is a strong benefit in a busy, and noisy world. We’ll save you hours of research and testing time, with insights validated for commercial success. Fast-fashion is fuelling a climate disaster… don’t add to it! Launch products that consumers will love (and they won’t end up in landfill).
“I believe the four trends you have touched upon are exactly on point and from working within the toy industry, within the last few months, I have seen a surge in both packaging and products beginning to be constructed more eco-friendly […]
The imagery that you have used, for me, really sparked my imagination and is very inspiring. I feel as though if I were using it as a guide for my business, I would be excited to go forward to experiment and implement the styles in my advertising.”
