Our US book tour: championing female entrepreneurship in Washington DC
Yes! We have just wrapped up our successful book tour around Washington DC, Maryland, and Virginia. Thank you to everyone who shared in our message of creative confidence.
The Buttercrumble team travelled from Yorkshire to share lessons from our book The Brand Power Manifesto. Highlights of the tour included speaking for the Women Business Owners of Montgomery County (WBO), hosting a reading at Friends to Lovers Bookstore in Alexandria, VA as part of the DC Influence series, and attending the renowned Library of Congress Book Festival. We also met with fellow entrepreneurs and friends (old and new) to explore how we can create meaningful transatlantic connections.
The visit comes during a turbulent time for US businesses shaped by tariffs and changing trade policies. Female-led businesses in the US are gaining momentum yet remain under-served. According to Forbes (2024), women-owned businesses now account for 39.1% of all US businesses, yet many still struggle with brand visibility.
The UK and US share a long history of collaboration. By connecting female founders across borders, we hope to help businesses thrive on both sides of the Atlantic!
What did US businesses teach us?
We may have embarked on our US tour to impart our own branding wisdom, but we also came home with new teachings. Travel enlightens and enriches us, and we’re grateful to all of the entrepreneurs we spoke with.
🎺 Blow your own trumpet. In our opinion, our US counterparts are much better at celebrating wins. There's nothing to be shy about… There’s a real sense that people are willing you to succeed!
⭐️ Set the stage for magic. In this competitive landscape, brands must continue to compete for attention. Take the time to ask your customers meaningful questions, add theatre to customer experiences, and introduce small acts of kindness.
💖 Artificial Intelligence (AI) is a helpful tool to create summaries and prompts, but it misses nuances and complexity. Human beings are best at connecting unexpected dots to come up with creative results.
Yes! The future is human.
About The Brand Power Manifesto
Published by BIS Publishers in 2024, The Brand Power Manifesto is available in the UK, USA, Australia, and the Netherlands. The book provides female entrepreneurs with practical tips, real anecdotes, and creative ideas to build braver and more successful brands.
