About Buttercrumble

Buttercrumble is a creative communications studio formed by Chloe and Abigail Baldwin. They are the only Yorkshire-born, twin-team producing design and illustration for worldwide fun-finders and beauty-seekers.

Their personal touches and can do attitude has enabled them to collaborate with many playful and like-minded brands.

Allow Buttercrumble to set your business' stage for magic.

Why We Do It

We have a purpose. Introduce positivity and fun into everyday lives through the power of design. Our creations make us smile, businesses smile and their customers smile too. 

Our expertise in graphic design, branding and illustration helps us set the stage for your business. From engaging storytelling to unmissable identities, we breathe life into organisations by embodying fun.

Life's too short not to have fun, so be loud and proud. Why don't you show the world that you care through heartfelt design? Picking you should be a simple choice for prospective clients.


We Earn Our Awards

Work with a young and passionate team who strive for the best for themselves and the amazing clients they work with.


FSB Awards - Young Entrepreneur of the Year Finalist


GBEA - Family Business Entrepreneur of the Year Finalist
Yorkshire Choice Awards - New Starter Business (Nominee)
FSB Awards - Micro Business of the Year Winner
FSB Awards - Young Entrepreneur of the Year Finalist


ipse - Freelancer of the Year Finalist
art& - RAW Talent Award Winner


University of Leeds - Enterprise Scholars

Our People



Abigail (born in the sunny seaside town of Scarborough) co-founded Buttercrumble with her twin sister, Chloe. Illustration has always appealed to Abigail's creative side because she could draw whatever she wished without limits. Today she helps to solve problems and create stories with the aid of graphic design and illustration.

Buttercrumble - Chloe


Chloe has followed her life-long love for creativity, and now directs Buttercrumble alongside Abigail. She believes in offering a holistic and personal approach to design. Chloe is a positive individual with a passion for both print and digital design. Illustration with sophisticated colour schemes is one of her specialities.