How often are you avoiding a purchase because of its colour? After all, it’s a hue you hate! Yes, it’s a strong word, but colours can provide a strong emotional charge.
Remember when someone told you about the arrow in the FedEx logo? You didn’t focus on it in the first place, but when you notice its unobtrusive existence — you can’t unseen it. This is what the negative space is. Since then, we bet you’ve started looking for other clever examples of negative space usage!
Deserted, disconnected and discontent. Consumers are facing these feelings in their everyday lives, and it's no wonder! Technology has taken over and we're losing the human-element in our interactions. Let's combat this with the power of positivity and engagement. Remember, actions speak louder than words.