Our communications studio: Buttercrumble is representing British design on a global platform during Hong Kong’s Business of Design Week (BoDW). Buttercrumble, based in Leeds, was formed by twin sisters (Chloe and Abigail Baldwin). As a studio, we create playful graphic design, branding, and illustration with an ethos of making others smile. Although in the youth of the business, we’ve already gained John Lewis, Chester Zoo and the Royal Armouries as partners on our client roster.
Graphic Design. Illustration. Intrinsically-linked or mutually-exclusive? At Buttercrumble, we like to think of graphic design as the umbrella and illustration as typical British raindrops — both together and separate! They are, at times, part of the same.
Both have become creatively intertwined and embedded into commercialism, but what exactly is the difference between the two?
In a social and political climate overpowered by challenges, complexities, and controversies, the ability to find common ground, communicate, and create, is more pressing than ever. As part of the design community and the creative sector, Buttercrumble believes it is our duty to explore and innovate new ways of solving our current problems. And we have. There was green design, holistic design — now we have co-design.
Mothers mean business! 70% of employed mums are working full-time, despite having children under three-years-old according to WGSN's 2019 report on Progressive Motherhood.
Here in the UK, Our expensive childcare system is a challenge. In turn, British mums are turning freelance. The Association of Independent Professionals and the Self-Employed (IPSE) spotted a 70% increase of freelancing mums between 2006 and 2015. That's 15% of all freelancers! It's no wonder we're partnering with so many "mumpreneurs". At Buttercrumble, we design for children-focussed organisations. We must respond to the needs of mothers, through inclusivity and warmth. Let's help new mums strike a balance with being a mother and achieving their career dreams.
Christmas, it’s one of the most celebrated holidays across the globe. From the nativity, feasting, gift giving and family reunions, Christmas is a well-loved season. In fact, it’s a public holiday for many of the world's nations and an integral part of any calendar. Even if you don’t celebrate this holiday, you’re bound to know someone who does. Therefore, your organisation will want to avoid being labelled as “Scrooge”! Here are five ways you can spread festive cheer using the magic of branding…