UK Coaching is a charity dedicated to reaching and developing the coaching family. They collaborate with organisations and pool their resources to make lasting improvements to coaching in the UK - from grass-roots through to elite performance levels. They also inform Government on policy that supports coaches to have a positive impact on society.


THE BRIEF

Buttercrumble supported UK Coaching with their #Great Coaching campaign. The aim of the campaign is celebrate the transformative power of coaching and explore how #GreatCoaching can build happier and healthier communities.


HOW?

SHARING #GREATCOACHING STORIES

We created a series of Great Coaching stories to show the vast way coaching can be part of our lives. UK Coaches works with olympic winners to community champions and we illustrated these stories.

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NARRATING YOUR #GREATCOACHING STORIES

Buttercrumble illustrated at the UK Coaching conference at Loughborough University in 2019. The team used their iPads to document the key research insights and conversations and this was streamed live onto screens around the venue. It created an engaging spectacle and the team also shared illustrations onto social media to boost engagement with online audiences.

At the event, Buttercrumble invited guests to be part of the #GreatCoaching campaign, using their worksheets. Visitors could work with Buttercrumble to narrate and illustrate their own stories which will become part of the wider campaign.


NARRATING INTERNAL STORIES


Internal communications can be as important as external. To complement the Great Coaching campaign, Buttercrumble visualised the team achievements from 2018. This helped to create an instant impression of the organisation's evaluation.

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#GreatCoaching Campaign 2019

THE RESULTS

Live drawn illustrations create a legacy of the event and research topics discussed. Visuals can make complex concepts easier to digest and are an easy to memorable and beautiful style of note.