John Lewis x Buttercrumble: Easter Egg Illustration

Last weekend, we had the pleasure of visiting John Lewis in Cheadle for their Easter activities. There we illustrated bespoke surprise eggs for customers, young and old. What was the surprise? Each egg, when opened, revealed a message of positivity. We love to spread a little joy through our work.

John Lewis x Buttercrumble - Easter Egg Illustration
John Lewis x Buttercrumble - Easter Egg Illustration

We used POSCA pens in order to apply the illustration to the eggs, live in-store. Each egg took 10 minutes to lovingly illustrate which provided customers with a well-earned rest from their Easter shopping. Once completed, we popped the custom egg into a perfectly-sized box for recipients to take home.

We loved hearing customers' plans about using their eggs in their own Easter Egg Hunts at home. It's brilliant to get everyone feeling inspired!

John Lewis x Buttercrumble - Easter Egg Illustration
John Lewis x Buttercrumble - Easter Egg Illustration

During our four hours of live illustration in Cheadle, we gave away 46 eggs! We were bowled over by the enthusiasm from those who popped by to say hello. Here's a huge thank you to everyone we met and to the lovely folk at John Lewis for having us.