Colour Scheme? Check!
A memorable and authentic brand? Maybe not.
It can be easy to get carried away with the visuals of your brand. We all love to look at beautiful things as it helps us to understand, identify and evokes emotion. However, the visuals cannot reach their full potential without strong foundations.
We live in a society where looks are important and - yes - we do judge books by their covers. Especially when it comes to purchasing products or services. For example, when you see a beautifully packaged box of chocolates, you feel enticed to purchase them. You imagine the luxurious, creaminess of the indulgence within; it provides soothing relief at the end of a busy day. Only, when you open the box, the inside packaging is battered and the chocolate is crumby. Naturally, you feel cheated, decide not trust that chocolate brand again and warn all your friends.
No brand wants that, right?
Unfortunately, this happens time and time again. We speak to so many amazing brands who deserve all the success in the world but they're just not hitting their targets. They are missing an essential ingredient in their brand's recipe - their message.
When a company eats, sleeps and breathes their brand it can be easy to let the simple things slip. It is these simple things that come together to create something wholesome and authentic. What is your brand message? You should be able to define your brand clearly and simply. If you can't, you're going to become unstuck (just like the box of chocolates)! Their message was confusing as their visuals said luxury but their product said otherwise. Your brand message should be at the core of everything you do. It will keep you on the road to success.
Want to nail your brand message? We can help. Simply download our secret formula today and take easy steps to bloom tomorrow.
Download Your Brand Message Secret Formula
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