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Branding: Start from the Inside and Work Out

Branding: Start from the Inside and Work Out

Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.

How Can Retailers Find Success Offline?

How Can Retailers Find Success Offline?

It’s no longer sufficient to offer products through pure necessity; customers can shop online for these essentials. If you’re a retailer looking for success in the offline world, it’s critical you offer fulfilling activities, inspiration and genuine ways to improve your customer’s life.

How Can Children's Brands Build Customer Loyalty?

How Can Children's Brands Build Customer Loyalty?

Being the go-to-brand for children is a challenging task. The customer and the consumer are in two different camps; this is unlike many other markets. It’s crucial that children’s brands are authentic and supportive, to become a household name that parents trust, and kids love.

How Responsiveness Can Save Your Brand

How Responsiveness Can Save Your Brand

You’re waiting in line for your morning latte, at your favourite coffee shop, when the adjacent customer catches your attention. “Oooh, I do love that scarf” she chirps. You proudly respond, “Thank you!”

That one compliment has made your day. You wouldn’t have dreamt of ignoring it. Yet, kind comments are being ignored every day on social media and it’s affecting brand equity.