When building a brand, we usually begin with the attributes of the product or service. First, we ask questions like: "are we high quality?" or "are we durable?" Then, we consider how we can represent the benefits of this through an identity.
Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.
You’re waiting in line for your morning latte, at your favourite coffee shop, when the adjacent customer catches your attention. “Oooh, I do love that scarf” she chirps. You proudly respond, “Thank you!”
That one compliment has made your day. You wouldn’t have dreamt of ignoring it. Yet, kind comments are being ignored every day on social media and it’s affecting brand equity.
Everyone is on social media, millions of images are shared daily, and we all want a piece of the action. It can feel like a full-time job and you're having a serious information overload! How can you cut through that noise and ensure your audience takes notice? It's a challenge, but we can help.
We've partnered up with Sarah Louise Smith, social media strategist, who's collaborated with Harvey Nichols and Google to deliver amazing results. Now we want to deliver these results for you and your business.