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Use Personality to Delight Your Customers

Use Personality to Delight Your Customers

Is your business playful or serious? Cutting-edge or traditional? If you've not considered its personality, then you could be sending out mixed-messages!

Personality makes a company feel more human. By personifying your business, decision-making becomes natural. You know in your heart what will be "on-brand". 

The One Brand Essential You Need Today to Bloom Tomorrow

The One Brand Essential You Need Today to Bloom Tomorrow

Logo? Check!
Colour Scheme? Check!
Typefaces? Check! 
A memorable and authentic brand? Maybe not. 
 

It can be easy to get carried away with the visuals of your brand. We all love to look at beautiful things as it helps us to understand, identify and evokes emotion. However, the visuals cannot reach their full potential without strong foundations.