Visiting the New Acorn & Pip Store

When Acorn & Pip approached us to refresh their brand identity for their new concept store, we couldn’t wait to start designing. After a few months of planning, research and labour, we were so excited to visit their Slaithwaite shop. This is now a stylish go-to destination within the village, where families can relax, drink coffee, shop, meet and play. Community is at the core, and this is a value that Buttercrumble shares.

The store stocks beautiful toys and clothing for children, as well as offering a space to drink lovely coffee and eat tasty cake. To match this, Acorn & Pip’s appearance reflects their personal and friendly values. We utilised soft and playful colours to reflect the youthful nature of the brand. White is used generously to create a pure, nurturing and clean aesthetic. This is conveyed throughout the store and café space.

Acorn and Pip Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn & Pip Children's Retail Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn and Pip Children's Retail Branding by Buttercrumble
Acorn & Pip Branding by Buttercrumble

We loved working together with Acorn & Pip to help realise their vision. It was a joy developing their identity in order to create a believable and engaging brand. Throughout the process, we conducted market research, studied colour psychology, wrote copy, reviewed typography and designed the logo. Their audience will connect and form a community through the support of this.

Please do spread the love and visit their beautiful new space in Slaithwaite, Huddersfield (West Yorkshire).


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