Being the go-to-brand for children is a challenging task. The customer and the consumer are in two different camps; this is unlike many other markets. It’s crucial that children’s brands are authentic and supportive, to become a household name that parents trust, and kids love.
When Acorn & Pip approached us to create a fresh brand identity for their new concept store, we couldn’t wait to start designing. After a few months of planning, research and labour, we were so excited to visit their Slaithwaite shop. This is now a stylish go-to destination within the village, where families can relax, drink coffee, shop, meet and play. Community is at the core, and this is a value that Buttercrumble shares.