Why Do We Design for Children's Brands?

We are what we have. Brands have the power to symbolise self-image, which makes crucial consideration for children’s brands. When you invest in a brand, you express personal qualities to the world, and parents often do this on behalf of their young. Think: are you and your family adventurous or frugal? You decide. Therefore, young-at-heart brands have a big responsibility to set the right tone.

We are a creative communications studio for the young-at-heart. Our specialist blend of consultancy, design and illustration benefits family-focussed brands. We’re here for those who want to connect authentically with their audience. We achieve this by eradicating soulless and forgettable brands, plus boosting overall marketing content through creative and engaging visuals.

About Our Experience

We want to help family audiences through design. We boost success because we understand the industry’s specific success criteria and funding processes. We’ll accomplish this whilst still doing what feels right, ethical and supportive.

We’ve had the pleasure of partnering with organisations such as Mamas & Papas and John Lewis (to name just a couple)!


Promotional design for Babies' Brand, Mamas & Papas by Buttercrumble

Above: Promotional design for Mamas & Papas. Buttercrumble has partnered with the household babies’ brand on a number of creative campaigns.

Cute children's product design by Buttercrumble

Above: We have created a range of product design and marketing collateral for children’s accessory brand, Light+Nine. (Based in the US).

Children's Food Packaging Design by Buttercrumble

Above: We designed children’s food packaging and branding for healthy-eating brand, Let’s Plate! (Based in the US).

Packaging and product design for children's Mini First Aid

Above: We’ve supported Mini First Aid through brand consultancy, marketing and packaging design. They are now selling their kits in Boots.


At Buttercrumble, we’re a super-synced team, here for all your creative needs covering trend forecasting, branding, design and illustration. We partner with clients worldwide from our bases in Leeds and London — we’d love to meet you! Please get in touch, or download this information for later by clicking the button below.


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