The business landscape is topsy-turvy and ever-changing. We set out on a mission to find out how businesses are getting by. So, we visited the Kid’s Hub and Playtime trade shows in New York to meet with brands and see how they’re fairing.

We are what we have. Brands have the power to symbolise self-image, which makes crucial consideration for children’s brands. When you invest in a brand, you express personal qualities to the world, and parents often do this on behalf of their young.

In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.

Being the go-to-brand for children is a challenging task. The customer and the consumer are in two different camps; this is unlike many other markets. It’s crucial that children’s brands are authentic and supportive, to become a household name that parents trust, and kids love.