We’re delighted to be travelling to Paris to take part in Playtime’s 2019 January Show. Here, we’ll be creating a large-scale group portrait of the event’s attendees. The mural is inspired by Playtime Paris’ theme of “family” and will encourage participation from those who visit us.
How do you rejuvenate your creativity? Travelling is one of our favourite ways. This is why we're excited to be voyaging to Sun and Co. in Jávea, Spain (later this month) for our next design residency.
"Residencies" are where creative professionals can choose to stay (temporarily) elsewhere, sometimes participating in specific programmes and opportunities. These allow artists and designers to work in new conditions which is often a catalyst for the imagination! They also offer a range of facilities and the chance to network.
We all want to inspire and motivate our audience! How can you expect to achieve this if your brand feels stale? We know you don't want to be yesterday's news. You're a mover and shaker.
In order to stop your brand looking stale, the identity should actively develop over time. It should convey the business' future aspirations as well as its core values. It shouldn't become complacent with current situations. Instead, it should challenge what exists and be open-minded to change. This creates a dynamic and forward-thinking brand.
When you think of branding, you think of logo design, colour scheme and typography. Right?
Although these are key elements, there is SO much more to branding than the visuals! It's about knowing clearly in your mind who you are as a business. Logo design, colour scheme and typography are actually elements of corporate identity. Trust us, it's easy to get identity and branding confused!
Last year we had the pleasure of working with the founder of Grip Pro, Laurence Jones. The project involved creating a new professional brand identity and packaging design for Grip Pro's golf club grip cleaner...