How often are you avoiding a purchase because of its colour? After all, it’s a hue you hate! Yes, it’s a strong word, but colours can provide a strong emotional charge.
Remember when someone told you about the arrow in the FedEx logo? You didn’t focus on it in the first place, but when you notice its unobtrusive existence — you can’t unseen it. This is what the negative space is. Since then, we bet you’ve started looking for other clever examples of negative space usage!
How do you rejuvenate your creativity? Travelling is one of our favourite ways. This is why we're excited to be voyaging to Sun and Co. in Jávea, Spain (later this month) for our next design residency.
"Residencies" are where creative professionals can choose to stay (temporarily) elsewhere, sometimes participating in specific programmes and opportunities. These allow artists and designers to work in new conditions which is often a catalyst for the imagination! They also offer a range of facilities and the chance to network.