When building a brand, we usually begin with the attributes of the product or service. First, we ask questions like: "are we high quality?" or "are we durable?" Then, we consider how we can represent the benefits of this through an identity.

Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.

We are story-tellers. Stories help you make friends, build your identity and form your life. That’s why we were so excited to meet Tom! Tom started his copywriting business, TOMWROTEIT, in Birmingham. He helps brands in a wide range of sectors to inform, educate and entertain their audiences with bespoke written content. Tom gets to know each of his clients, before choosing the perfect writing tone and style for them.

It’s no longer sufficient to offer products through pure necessity; customers can shop online for these essentials. If you’re a retailer looking for success in the offline world, it’s critical you offer fulfilling activities, inspiration and genuine ways to improve your customer’s life.

Being the go-to-brand for children is a challenging task. The customer and the consumer are in two different camps; this is unlike many other markets. It’s crucial that children’s brands are authentic and supportive, to become a household name that parents trust, and kids love.

This year, Buttercrumble has proudly taken part in The Great York Bunny Search. We were eager to show our support for York Teaching Hospital Foundation Trust, whom the bunnies are raising money for! At the end of the trail, all bunnies are to be auctioned, on eBay, to raise money for the charity.