In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.

Good news story! We are proud to announce that Buttercrumble is a regional finalist for the “Creative Industries Entrepreneur of the Year”. This news comes at a pivotal time — during the COVID-19 pandemic — so the recognition is welcomed more than ever.

At Buttercrumble, we always state that “design is about solving problems within a set of limitations”. This is even more true for environments. The landscape is infinite, not just a flat sheet of paper. So, the scale of observation is vital (Ingold, 2013). Based on findings from a What Works Wellbeing report (Mansfield, 2020) we believe there are five key areas to consider. What are they and how do can you achieve success?

The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.

A cohesive identity can be a real game changer so let’s craft a mindful brand. Visual styles often follow the seasons. Consider whether you are: youthful Spring, energetic Summer, comforting Autumn or decadent Winter. Stay true to this when making aesthetic decisions.

At Buttercrumble, we work tirelessly to nurture the community we’re so grateful for. In the last few months, we have experienced an unprecedented crisis. It has affected the businesses we partner with — around the world — and we have shared this impact.