There is a new generation of parents on the look-out for the best kids products for their children. However, the marketplace is highly competitive and dominated by trusted household names. In order for newer brands to cut through the noise, they must put audiences at the heart of their offering…

This year’s motto was “we’re five years older, five years bolder”. This was set in December 2021 in preparation for 2022, and we can confidently say: boldness was needed! Phew, the last 12 months have been a whirlwind, and potentially our most difficult yet. 

Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023. 

London is seen as the cultural capital of England (and arguably the UK). Whenever we visit the “Big Smoke”, there’s always something new to do or see. It’s a vast place and the choice can be overwhelming! Therefore, we asked Buttercrumble’s Creative Champion, Thyra, for an expert opinion!

You can now create a bespoke illustration in seconds. Just type a few words into an online application, and you’ll be presented with a gallery to choose from. Sounds idyllic, right? Too good to be true? Possibly!

At Buttercrumble, community is so important to us. We wholeheartedly believe it’s built from creativity, communication and collaboration. Our Creative Champion, Thyra, is a brilliant advocate for these values, so it’s a delight to introduce you! Read on to learn more about Thyra’s experience.