Cuteness always sells. From teddy-bear motifs in the 1950s to the growing kawaii culture in the 21st century, retailers have long relied on “cute” as a marketing driver. Should you adopt this technique for your own brand?

The circular economy is booming. When it comes to fashion, we’re buying second-hand to support our environment and adopting a greener mindset. Yet, is it really the answer to climate change?

As the seasons change, so do the expectations and aspirations of your audience. Colour trends are a powerful way to re-energise your brand and keep it current. You’ve got to stay at least one step ahead! Let’s see what is in store for 2026.

Colour is so evocative; it’s an essential ingredient when building a brand or designing products. If we understand the role colour plays, we can leverage it to make better design decisions. That’s why we take close notice of upcoming colour trends.

Familiarity breeds indifference. If you want to excite your audience, you need to continuously refresh your offering. This can be as simple as updating your colour palettes each season. We reveal our predictions for 2024-2025 colour trends.

Get ahead of that Magic 8 Ball and stabilise your business in a shaky economy. Our trend methodology is here to support you and your organisation’s commercial success.