Cuteness always sells. From teddy-bear motifs in the 1950s to the growing kawaii culture in the 21st century, retailers have long relied on “cute” as a marketing driver. Should you adopt this technique for your own brand?

Yes! We have just wrapped up our successful book tour around Washington DC, Maryland, and Virginia. Thank you to everyone who shared in our message of creative confidence.

Buttercrumble is championing connection and community through design projects that make history and culture more accessible and engaging. Recent projects have included branding for heritage projects, trail design and illustration.

Diversity of experiences and perspectives is vital precisely because we all have our blind spots. That’s why it’s important for designers to actually engage their audiences and users to get a better understanding of what’s important to them, how they use what you design and how they see and interpret what you create.

At Buttercrumble, creativity is just what we do—but let’s be honest, it’s a lot easier to feel inspired when you’ve got rolling countryside on your doorstep!