Many brands are paying more attention to their ‘motion identities’ and are treating this as a key part of their brand guidelines – but how does animation elevate a brand, or make a worthwhile ROI?

Last month, we had the pleasure of speaking at Process Events in Leeds. It was an evening of giggles and real-life stories. We had an amazing time! We spoke about “what they didn’t teach you at design school”.

The team at Buttercrumble are proud to celebrate our new partnership with the University of East Anglia (UEA) and our recent appointment to their Creative Services Framework. We’re a preferred supplier for internal staff teams and researchers for illustration, creative strategy, storyboarding and artworking.

2025’s motto was “find strength in unity”, and we certainly did! We forged new friendships overseas with our trip to the USA’s Library of Congress Festival, as well as strengthening relationships at home. There's been collaboration after collaboration, and y’all kept our spirits high.

Cuteness always sells. From teddy-bear motifs in the 1950s to the growing kawaii culture in the 21st century, retailers have long relied on “cute” as a marketing driver. Should you adopt this technique for your own brand?

Yes! We have just wrapped up our successful book tour around Washington DC, Maryland, and Virginia. Thank you to everyone who shared in our message of creative confidence.

Buttercrumble is championing connection and community through design projects that make history and culture more accessible and engaging. Recent projects have included branding for heritage projects, trail design and illustration.

Diversity of experiences and perspectives is vital precisely because we all have our blind spots. That’s why it’s important for designers to actually engage their audiences and users to get a better understanding of what’s important to them, how they use what you design and how they see and interpret what you create.