Here’s a huge welcome to Laura! Whenever we introduce our Community Happiness Manager, people are always thrilled by the role’s name! It’s the perfect fit for Buttercrumble because we are the Happiness Atelier, serving our community.

At Buttercrumble, community is so important to us. We wholeheartedly believe it’s built from creativity, communication and collaboration. Our Creative Champion, Thyra, is a brilliant advocate for these values, so it’s a delight to introduce you! Read on to learn more about Thyra’s experience.

Choosing between developing your creative projects in-house vs partnering with external agencies is a hotly debated topic in the industry. As a creative studio ourselves, we’re passionate about the benefits of collaborating with an external creative team!

We share our top reasons for partnering with a creative studio.

When building a brand, we usually begin with the attributes of the product or service. First, we ask questions like: "are we high quality?" or "are we durable?" Then, we consider how we can represent the benefits of this through an identity.

Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.