Here is how your brand can adapt and succeed in the coming years, amongst the fallout of COVID-19 and economic downturn. Below, we share several key trends for 2021-22. From digital to physical realms, there is huge scope for brands. Better days are ahead.

With the right copy, you’ll never need a hard-sell again. Copywriting is a conversation; it’s a sophisticated salesperson who speaks to your customers. It delivers a clear message — your brand is the go-to choice for it’s customers.

Recently, we have all faced wicked challenges. 2020 will be a year none of us can forget! It is proven that the world is in constant flux, and so are your customers' needs and challenges. Yes, change is unsettling, but recent events have demonstrated how adaptable we all can be. We have to continue with our fingers on the pulse.

In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.

At Buttercrumble, we always state that “design is about solving problems within a set of limitations”. This is even more true for environments. The landscape is infinite, not just a flat sheet of paper. So, the scale of observation is vital (Ingold, 2013). Based on findings from a What Works Wellbeing report (Mansfield, 2020) we believe there are five key areas to consider. What are they and how do can you achieve success?

The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.