The news
Here’s the scoop, the 411, the exposés… Yes, You’ve reached the Buttercrumble Blog. Read our featured news posts below for the best of our juicy updates! If you’d like to see where else we’ve been published, please visit our As Seen In page.
Featured updates
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Please continue reading for general Buttercrumble thoughts, resources and news. Alternatively, hit the search bar to find something a little more specific. Enjoy!
What's in a Name? How to Name your New Business
When we first started out, we found it embarrassing to share our business' name. Can you believe it? Hindsight is a beautiful thing and we now realise that its seemingly random nature is great for making it memorable. As well as being sweet, it's sticky too. For a business name to be successful, it needs to stick in your audience's mind. If your customers can't remember what you're called, how do you expect them to call you?
Use Personality to Delight Your Customers
Is your business playful or serious? Cutting-edge or traditional? If you've not considered its personality, then you could be sending out mixed-messages!
Personality makes a company feel more human. By personifying your business, decision-making becomes natural. You know in your heart what will be "on-brand".
Complimentary Consultancy Sessions This Spring
The importance of design is clear. It helps businesses to reach the right audience through communicating their message clearly. We can equip you with all the design know-how you'll need to ensure the right people stop and take notice with our complimentary consultancy sessions.
Why Your "Branding" Isn't Working
When you think of branding, you think of logo design, colour scheme and typography. Right?
Although these are key elements, there is SO much more to branding than the visuals! It's about knowing clearly in your mind who you are as a business. Logo design, colour scheme and typography are actually elements of corporate identity. Trust us, it's easy to get identity and branding confused!
Creativity is one of our core values (and rightly so)! It’s what we do. We love being makers in our daily lives, but how do we keep that inspiration bucket full? We must take time to step away from the computer and get out there! Next stop: Copenhagen, Denmark.