When we first started out, we found it embarrassing to share our business' name. Can you believe it? Hindsight is a beautiful thing and we now realise that its seemingly random nature is great for making it memorable. As well as being sweet, it's sticky too. For a business name to be successful, it needs to stick in your audience's mind. If your customers can't remember what you're called, how do you expect them to call you?

Is your business playful or serious? Cutting-edge or traditional? If you've not considered its personality, then you could be sending out mixed-messages!

Personality makes a company feel more human. By personifying your business, decision-making becomes natural. You know in your heart what will be "on-brand". 

The importance of design is clear. It helps businesses to reach the right audience through communicating their message clearly. We can equip you with all the design know-how you'll need to ensure the right people stop and take notice with our complimentary consultancy sessions. 

When you think of branding, you think of logo design, colour scheme and typography. Right?

Although these are key elements, there is SO much more to branding than the visuals! It's about knowing clearly in your mind who you are as a business. Logo design, colour scheme and typography are actually elements of corporate identity. Trust us, it's easy to get identity and branding confused!

Logo? Check!
Colour Scheme? Check!
Typefaces? Check! 
A memorable and authentic brand? Maybe not. 
 

It can be easy to get carried away with the visuals of your brand. We all love to look at beautiful things as it helps us to understand, identify and evokes emotion. However, the visuals cannot reach their full potential without strong foundations.