It's time to focus on the light at the end of the tunnel, rather than the darkness that surrounds you. We will overcome this time of isolation and feel invigorated by the victory. As a society, we will have adapted and innovated. We want to reveal how you can use this shift in consumer mindsets to your advantage.

As we prepare for the light at the end of the tunnel, how can you nurture a cosy environment (digital or physical) for your brand?

Over the last couple of weeks, we’ve been following the evolving COVID-19 situation closely. With this in mind, we wanted to share with you how we can innovate during this period of uncertainty. We’ve created a digital outreach guide to share our ideas. Although it has been inspired by Coronavirus, this guide is still relevant for the future. After all, digital outreach is the future.

Over the past ten years, 8,000 young people from across the UK have taken part in the National Saturday Club programme (including us, Chloe and Abigail of Buttercrumble). We were excited when the National Saturday Club invited us back to deliver a masterclass at the University of Leeds to further the creative ambitions of young people. Here’s an insight into our creative workshop!

Let’s face it, building your business is hard-work, and you want to protect your success. We are often asked about intellectual property and how businesses can protect their product and brand. Are they automatically entitled to protection? Do we retain the rights? Can they change their design? There is so much to consider but it doesn’t need to be complicated.

China has recently celebrated their Lunar New Year and for 2020, we celebrate the Year of the Rat. However, what does this really mean? The Rat (and all zodiac animals) are metaphors in order to tell a richer story. Symbolism in design is important as images are simply vehicles of message and meaning. It’s up to us, the audience, to decode.

We recently uncovered a surprising family connection with the Hepworth Gallery. We had visited the gallery on numerous occasions without realising a piece of our family history was being stored in the archive.

We made the discovery in an old newspaper clipping (attached to a wedding invitation), ensuing the passing of our late Great Auntie. It referred to the painting and exhibitions in Scarborough and London that Ernest Sugden had been involved in.