Following the COVID-19 pandemic, the world has changed. Many of us are working in silos, remotely, and away from our colleagues. However, this is hardly revolutionary for the creative industry! We are a hotchpotch of freelancers, collectives and agencies — flexible working is part of our DNA.

In this digital world, why is having a physical space still important?

We are currently in lockdown due to the global Coronavirus pandemic. This separation from family, friends and colleagues has left us yearning for attention, so we have taken to livestreaming. I love livestreaming because it allows you to connect with the world in real-time over the convenience of the internet. It feels like a creative pursuit which I absolutely love!

Storytelling has been with us since the dawn of man. We have utilised it as a powerful and memorable form of communication, which loyalty and love is built upon. As marketers or designers, we must use the power of storytelling to create engaging, collaborative and personable content. Yet, gaming and technology are changing the way we tell stories and interact with one another. Storyliving allows your audience to be fully immersed in your story.

But, how can we use this to promote our brand story?

Animal Crossing: New Horizons’ release was perfectly timed with the COVID-19 lockdown period. With five million digital downloads in its launch month alone, a huge audience is now playing this life simulator game. It offers a sheltered paradise for the self-expression of millennials across the globe. Brands are starting to take notice, and for good reason. It’s a safe marketing channel. The game has been carefully designed, is moderated and not even swearing is allowed. The risk of making a social faux-pas remains low. Yet, the opportunity for creativity is abundant.

How can you infuse more fun into your organisation? After all, let’s face it — we all love to have fun! Download the Glee Guide to discover more.

Together, we can facilitate a sense of play through creative interventions. Museums, galleries, libraries and archives are places of learning and leisure. These spaces should permit us to express our uniqueness in an engaging environment. Have the strength to stay truthful to your organisational values and embrace individualism through creativity and play. When we play, we take risks and in turn, we innovate.

How can you be resilient with your marketing activity during the pandemic?

We have all had to adapt in some way recently. But, you can count on one thing; the dedication of business owners to see out this storm together. That spirit is resilience and it’s the lifeblood of successful brands.