The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.

A cohesive identity can be a real game changer so let’s craft a mindful brand. Visual styles often follow the seasons. Consider whether you are: youthful Spring, energetic Summer, comforting Autumn or decadent Winter. Stay true to this when making aesthetic decisions.

At Buttercrumble, we work tirelessly to nurture the community we’re so grateful for. In the last few months, we have experienced an unprecedented crisis. It has affected the businesses we partner with — around the world — and we have shared this impact.

Your website is your calling card. It's your brand's internet home. If you don't have an online platform, how do you expect your audience to connect with you? We believe in the power of storytelling through digital design. However, there are some key points to consider before diving headfirst into the web design process.

Here are our five tips on how you can set strong foundations to optimise the success of your dream website...

Organisations are now under duress caused by the COVID-19 crisis. They are looking for solutions to return to the world and their audience in a safe way. Now, more than ever, we must employ clear way-finding and information architecture to keep our public spaces safe. This architecture is formed of infographics, signage, maps, diagrams, books and websites. These vehicles are often both visually appealing whilst making information easier to digest.

With so many options available, how can graphic design best aid social distancing?

Content creation can be tough! Are you drawing a blank when creating your content guide for the year ahead? Sometimes, all you need a spark of inspiration. This perpetual calendar features a range of events and topics you can focus on each month, alongside beautiful imagery. After all, special moments populate our yearly calendars and we all love to celebrate. Our guide helps brands to create relevant content for their audience in the moments that matter.