Colour is so evocative; it’s an essential ingredient when building a brand or designing products. If we understand the role colour plays, we can leverage it to make better design decisions. That’s why we take close notice of upcoming colour trends.

Familiarity breeds indifference. If you want to excite your audience, you need to continuously refresh your offering. This can be as simple as updating your colour palettes each season. We reveal our predictions for 2024-2025 colour trends.

Brands are facing a huge amount of change and it’s harder than ever to connect with scrambling audiences. You need to guarantee your brand’s commercial success, fill your team with confidence, and make sustainable choices. Our trend methodology is here to support you and your organisation. The ability to spot trends is vital in securing the survival of a brand, service, or product.

Colour changes everything, and everything changes with colour. It evokes so much emotion and interest. “What’s your favourite colour?” It’s a question we’ve all asked, and all answered. It’s divisive, and reveals a little part of us. We reveal our predictions for 2023-2024 colour trends.

It’s no surprise, tastes change depending on the cultural climate. What’s hot one year is not the next. Therefore, brands should use colour trends to influence their overall aesthetic, from products to marketing campaigns. We share our trend insights to help you create a long-term design strategy.

How often are you avoiding a purchase because of its colour? After all, it’s a hue you hate! Yes, it’s a strong word, but colours can provide a strong emotional charge.