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Five Ways Your Brand Can Utilise Animal Crossing: New Horizons
Animal Crossing: New Horizons’ release was perfectly timed with the COVID-19 lockdown period. With five million digital downloads in its launch month alone, a huge audience is now playing this life simulator game. It offers a sheltered paradise for the self-expression of millennials across the globe. Brands are starting to take notice, and for good reason. It’s a safe marketing channel. The game has been carefully designed, is moderated and not even swearing is allowed. The risk of making a social faux-pas remains low. Yet, the opportunity for creativity is abundant.

We’re heading to the USA to champion female founders through our book The Brand Power Manifesto. With support from the Creative Export Accelerator, we’re connecting with US businesses, speaking at events, and showcasing Buttercrumble as the go-to branding studio for purpose-driven women-led brands.