Christmas, it’s one of the most celebrated holidays across the globe. From the nativity, feasting, gift giving and family reunions, Christmas is a well-loved season. In fact, it’s a public holiday for many of the world's nations and an integral part of any calendar. Even if you don’t celebrate this holiday, you’re bound to know someone who does. Therefore, your organisation will want to avoid being labelled as “Scrooge”! Here are five ways you can spread festive cheer using the magic of branding…

Contrast is one the basics principles of design.

In short, contrast is used to create visual sensations and emphasis. Colours, textures, sizes, shapes, values, directions and movements can all cause contrast

How often are you avoiding a purchase because of its colour? After all, it’s a hue you hate! Yes, it’s a strong word, but colours can provide a strong emotional charge.

Just one look through the spread and you are completely aware of the content! Have you ever wondered why different texts are easier to understand? This is what good typesetting is. Letters are legible, titles are visible and the page looks neat and clean.

Remember when someone told you about the arrow in the FedEx logo? You didn’t focus on it in the first place, but when you notice its unobtrusive existence — you can’t unseen it. This is what the negative space is. Since then, we bet you’ve started looking for other clever examples of negative space usage!

Buttercrumble recently represented SMEs at the House of Lords in London, for an event by the British Library (July 2019). Our design studio was selected as a prime example of a homegrown business making a national impact, and we couldn’t feel more honoured!